# Pretext

> Marketing for the agent web. Pretext publishes the open agent.md standard and provides a suite (Brief, Studio, MCP, Ads) built on it. Free for the standards, paid for hosted Pretext MCP servers.

Pretext is the company behind the agent.md standard — a structured artifact vendors publish at the root of their site so AI agents can decide whether to recommend them, ingest their expertise as portable Skills, and call their MCP tools. This llms.txt index lists the canonical URLs an LLM should fetch when researching Pretext or implementing agent.md.

## Standards
- [agent.md (the open standard, published at our own root)](https://pretext.md/agent.md): Pretext's own published agent.md, served byte-identical at /.well-known/agent.md
- [agent.md (well-known path)](https://pretext.md/.well-known/agent.md): The IETF-correct alternate URL serving the same content
- [Specification](https://pretext.md/docs/spec): Full Zod schema, conformance tests, dual-path emit guidance for vendors

## Product
- [Generate agent.md (Pretext Brief)](https://pretext.md/brief): Paste a URL, get a drafted agent.md + skills + llms.txt + MCP suggestions in 15 seconds
- [Gallery](https://pretext.md/gallery): Vendors who have published agent.md

## Company
- [Agent View (default homepage)](https://pretext.md/): Pretext.md as agents see it
- [Human View](https://pretext.md/human): The polished marketing presentation
- [Source repository](https://github.com/pretext-md/pretext): Open source (MIT)

## Optional
- [agent.md schema discussion](https://github.com/pretext-md/pretext/discussions): Public discussion of schema changes, edge cases, conformance
- [Submissions](https://github.com/pretext-md/pretext/blob/main/SUBMISSIONS.md): How to add your published agent.md to the gallery